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Record of B&R Machine Intelligence and Innovation Forum

Nov. 14 ,2024

At the beginning of the forum, Dr. Xiao Weirong unveiled the mystery of "optimal automation" with a powerful keynote speech. Afterwards, Mr. Joerg Theis, global CEO of B&R, and Mr. Luca Galluzzi, 

chief sales officer, jointly appeared on the scene to share B&R's global development vision and mission. At the forum, B&R's engineering and business experts brought a feast of technology and 

application.


What is remarkable is that B&R released the new Automation Studio 6.0 integrated development platform at the forum. The release of this platform marks that B&R has reached a new level in 

application development, project management, digital design and operation.


In this feast of technology and innovation, the voices of user guests have become the most moving melody. Jianzhi Industrial Control interviewed several value partners on the scene and learned about

 their feelings about cooperating with B&R.


Mr. Zhu Zheng, general manager of Nanjing Xunyi Automation Control Co., Ltd., believes that B&R's products and technologies have very high flexibility, as well as support in application software

 libraries and professional libraries, and are particularly suitable for the creation of solutions for machine intelligent control.


Mr. Lin Bingcan, General Manager of Taiwan Juwei Technology, believes that the value of B&R is interpreted from another perspective. He said that in the vertical industry field, B&R's influence and 

accumulation of industry solutions enable it to quickly form in-depth cooperation with users, thereby helping it to shift from a product-based business to an engineering service-based enterprise, 

injecting sustainable development capabilities into the enterprise.

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In terms of improving corporate capabilities, Tang Feifei, Sales Director of Shanghai Yingshuo Automation Technology Co., Ltd., believes that B&R not only has high-performance products and leading 

technologies, but also provides channel partners with training and support in engineering talent training, market organization, and engineering project management.


Liu Weihong, General Manager of Guangzhou Hengzefeng Automation Equipment Co., Ltd., said that solutions are the main cooperation model for future users. B&R's industry process accumulation,

 engineering experience, and talent advantages in various vertical machinery fields will help it create deeper and higher value-added businesses and help expand the market.


The guests' sharing is not only an affirmation of B&R's technology and services, but also a brilliant witness to the results of the cooperation between the two parties. Their success stories inspire more 

companies to work hand in hand with B&R to explore the infinite possibilities of automation together.


Join B&R and create unlimited possibilities


In this feast of wisdom and innovation, we witnessed the close cooperation and common growth between B&R and channel partners.


Mr. Zhang Zhe, channel manager of B&R (China), expressed his gratitude to channel partners for standing together with B&R and serving our common customers! B&R's Value Partner Program aims to

 empower partners through technical solutions, and provide more innovative and cost-effective solutions to common customers in an increasingly competitive environment - so that everyone involved 

can benefit. In the future, B&R will launch more innovative products and solutions, increase the capabilities of technical training, technical support and localized production, fully empower my channel 

partners, and achieve win-win results with channel partners!


I believe that in the days to come, more value partners will come to B&R to explore the unlimited possibilities of "optimal automation" together.


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